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The Survey
Professionals Training Guide:
A Training Guide and Toolbox for Conducting Online Research
by
Scott M. Smith, Ph.D.
Founder, www.surveytime.com
Text Overview
The Survey Professionals Training Guide is a comprehensive
text suitable for survey professionals, beginning researchers and
student use. As a text for survey professionals, research findings
based on hundreds of completed online surveys demonstrates what
works and what doesn't when conducting online surveys. For the beginning
researcher and student, rules for constructing questions provide
an introduction to a comprehensive set of research templates that
explain and demonstrate the most important topics in research. Secrets
to increasing response rates are presented through discussion of
case by case examples. The text concludes by examining research
techniques for univariate and bivariate analysis. The text includes
useful spreadsheets and online tools to assist the researcher.
Text Outline
Chapter 1: Avoiding Mistakes
in Online Research
Topics:
The research parameters that can be controlled by the researcher
are discussed. Topics include the advantages of conducting online
surveys, issues on survey length in online surveys, how to create
interest in a survey, evaluating and reducing complexity of the
survey, opportunities for disruption of online surveys including
the use of branching and paging.
Chapter 2: Rules For Building
Good Online Survey Questions
Topics:
A complete discussion of the most successful online question types,
rules for question construction, use of HTML in building questions
are discussed. This discussion includes instructions for online
question building with examples.
Chapter 3: Online Survey Templates
Survey templates are presented that identify the components of
the most commonly used questionnaires. Templates include questions
for product, service and employee satisfaction questionnaires;
concept testing questionnaires; questionnaires for determining
optimal pricing and for conducting conjoint and preference analysis.
Chapter 4: Selecting and Tracking Respondents
The basics of selecting and tracking respondents are discussed
including selection of appropriate sampling frames, samples, and
special panels. Sample size selection and calculation of estimates
of confidence level, confidence interval and sample size calculations
are included.
Chapter 5: How to Increase Response Rates
The secrets of increasing online response rates are discussed.
Based on research of hundreds of online surveys, response rates
are discussed in light of options available to the researcher.
The use of invitation letters, headers, subject lines and incentives
are included. Sample sources and panels are also discussed.
Chapter 6: Analytical Tools and Techniques
Real time analysis of surveys using univariate and bivariate statistical
analysis
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